This story starts in 2007 when Bary El-Yacoubi was a personal trainer at one of those large “big box” gyms in the Washington DC metro area. Within the first two months, he sold the 2nd most amount of personal training programs out of all of the company’s east coast locations. But oftentimes clients canceled their personal training sessions at the last minute. The reasons varied from “I was stuck at work” to “traffic was just too bad” and everything in between. Bary knew these were people serious about becoming healthy and losing weight, but getting to their appointments on a regular basis proved difficult with their busy schedules. Bary offered to come to them and suddenly everything fell into place. The convenience of in-home personal training allowed them to be consistent and ultimately achieve their results sooner. At about this time, Muhssin El-Yacoubi was completing his MBA at the Kellogg School of Management at Northwestern University with a specialization in entrepreneurship. Seeing the momentum that Bary was having with in-home training, Muhssin decided to work on a business plan as part of a class project. At that point in 2007, the first version of our business was born, called Bounce Fitness.

Over the course of a decade, Bounce Fitness became the leading provider of in-home personal training in the Washington D.C. Metro area offering clients the convenience of working out from their home, apartment gym, work gym and even outside parks. We established a large network of trainers and completed over 100,000 in-home personal training sessions and group fitness classes. We also established a location halfway across the world in Doha, Qatar and became the leading provider of in-home training there too.

In addition to offering in-home personal training and group fitness classes, we also offered corporate wellness programs, fitness staffing, and worked with apartment buildings and HOA’s to offer onsite fitness services.

We worked with some of the leading residential communities and companies including Buzzuto, Avalon, Equity Residential, Accenture, and many more.

After such great success, it was clear to us that the in-home personal training industry was a promising market and we knew it was time to scale the business even further.

However, as our business grew, the operations became more complicated with many different moving parts. We were spending a lot of time matching clients with our trainers and doing payroll. We knew that to really scale this properly, we would need the right technology that would streamline the business operations for our clients, trainers, and ourselves.

And that’s when the next chapter in our story starts with our transformation to a technology company.

With all the feedback that we had collected from clients and trainers over the course of a decade, along with our in-depth operational experience running the business, we knew exactly what we needed to build to allow us to scale the business efficiently. We had it all mapped out in our minds and now it was time to build it.

We began to immerse ourselves in the tech world and attended and pitched at major conferences such as TechCrunch, Collision, Silicon Valley Open Doors, and Startup Weeks all over the country. We participated in mentorship and accelerator programs with Google Launchpad in Silicon Valley. We seized any opportunity we could to immerse ourselves in the tech world. We knew this immersion was necessary for us to have a full grasp of our technology.

We spent our days working with designers and software developers building wireframes, prototypes and iterating. We participated in sprint planning and daily SCRUM meetings. We adopted collaboration tools such as trello, slack, and github. We even moved our office into a WeWork space so we can be around like-minded people and have more opportunities to collaborate.

It came to a point where we looked around ourselves and came to the realization that we were no longer a fitness company, we were now a technology company building software products for the fitness industry.

Once we were ready to launch the beta of our new technology product, we wanted to ensure we had the right branding and name. When we would tell our personal training clients “Bounce Fitness”, we would always hear the question “oh, where is your gym located?” We would constantly reply with, “we are not a gym”. We felt that with the launch of our mobile apps, it was an appropriate time to adopt a more impactful brand that represented what we actually did, and Send Me a Trainer was born.

We beta launched Send Me a Trainer in the Washington DC metro area and the response was fantastic. We now had a mobile app driven customer and trainer experience, plus all the automation to run the nitty gritty operational tasks that used to slow us down. Talk about a GAME CHANGER.

We started to get lots of press coverage in both local and national publications which led to many people asking us if we were in other cities outside of DC, to which our standard reply was “coming soon”. We then started to get numerous inquiries of people saying, “what if we franchised you here”? We had not initially thought about franchising, as our plan was to continue to operate the business and grow it ourselves just like other on-demand tech companies and ride sharing companies were doing. How do you even franchise an on-demand tech business?

Well, that’s when we thought about it more and the next chapter in our story was in the making…

What we discovered more about our business model, is that it’s a personal service where the relationship between our clients and trainers is warm. Unlike that of a ride sharing service, where the driver and passenger don’t really interact.

Having a local franchise owner to build a strong relationship with a group of trainers and clients really helps to ensure quality and maintain a personal touch. Also, a local franchise owner can be more effective at local grassroots marketing than we would ever be able to do remotely.

This resonated well with us and having a local franchise owner in each area would suit us well at scale and we decided to pivot and launch our franchise model.

As we started to launch our franchise model and promote it, we did a ton of research on franchise concepts and the industry. What we discovered was that the franchising world and concepts were very archaic and not up to date with what the new modern tech savvy business owner would want. The industry is full of concepts that are brick and mortar that include fitness clubs, restaurants and many van based businesses. While these concepts were exciting to the earlier generations, it certainly was not attractive to the new wave of tech savvy entrepreneurs that we had been interacting with.

When we launched our franchise model, we quickly found out that we were a breath of fresh air and were redefining how people think of what a franchise is. We disrupted the franchising industry by bringing technology and Silicon Valley to the franchising world. You can now franchise a technology driven on-demand business. That’s how we became the Franchise From the Future!

As a franchisor, you do not need to invest in any physical location, expensive equipment and you can work from anywhere. Our proprietary technology runs the day to day operations for you.

This is the lifestyle that the modern business owner is looking for.

As traction grew, our clients started to request that we connect them with other local service providers such as music instructors for their kids, and dog trainers… and Send Me a Pro was born. For the first time, you can now offer multiple services under one franchise. Why limit yourself to just one category?

The benefit of technology is scale, and with Send Me a Pro, your Total Addressable Market continues to grow.

You can also add ANY category that you want to offer over time.

Send Me a Pro is the first on demand multi-services franchise that is disrupting the franchising industry.

Why would you ever just franchise a personal training business, or a tutoring business when you can now offer MULTIPLE services.

Offering multiple services allows you to diversify your investment and ultimately reduce your risk.

Our story began with a simple goal: to innovate and redefine our own business landscape. Through dedication and technological prowess, we developed advanced software and AI tools that propelled our brand’s growth to be one of the fastest growing franchises with over 100 locations in over 4 countries.

As we shared our technology innovations, something remarkable happened. Business owners saw the potential and asked if they could use our tools for their own ventures. This demand inspired us to evolve further.

Now, our white label products allow other businesses to harness the same tools that drove our success. What started as a personal journey has transformed into a collaborative effort, empowering diverse brands to thrive.

Join us in this evolution — where innovation paves the way for shared success and where the tools that shaped our journey can shape yours too.

Meet Our Founders

BARY EL-YACOUBI

CO-FOUNDER & CEO

  • Master Certified Personal Trainer
  • D1 Football Player
  • Sales & Marketing Guru

MUHSSIN EL-YACOUBI

CO-FOUNDER & CEO

  • Private Equity & Investment Banking
  • Kellogg MBA, Northwestern University
  • University of Virginia, Finance & Accounting
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WANT TO LEARN MORE ABOUT WHAT WE DO

Embrace the future for unrivaled customer engagement and success.

Bary El-Yacoubi
Co-Founder and CEO
[email protected]
703-901-8087

Send Me A Trainer – An online marketplace connecting clients and personal trainers in the most effective way possible. (2016-Present) CEO and Co-founder.

Bounce Fitness (In-Home Personal Training) – Save the time and the hassle from going to the gym by having a trainer come to you. (2007-Present) CEO and Co-founder.

Sports and Health Club – Out of all the East Coast locations, Bary was the 2nd top trainer in selling personal training sessions in his first two months.D1 Football Player – One of Bary’s best achievements where he developed a very high level of competitiveness.

Street Performer (11-16 Years Old) – Bary quit his summer job as a Subway mascot where he discovered the art of street performing and started a magic show at the Pearl Street Mall in Boulder CO, earning $50-120 an Hour.Bachelor of Science in Sports Management, Concentrating in Wellness & Fitness Programs.

National Academy of Sports Medicine – Certified Personal Trainer, Performance Enhancement Specialist, Corrective Exercise Specialist, Fitness Nutrition Specialist.CPR and AED certification from the American Heart Association

Muhssin El-Yacoubi
Co-Founder and CFO
[email protected]
703-244-7557

Muhssin is a seasoned Entrepreneur and Private Equity professional with a distinguished career spanning more than two decades, marked by a remarkable track record of overseeing transactions exceeding $1 billion in value. His expertise has made an everlasting impact in a multitude of sectors, shaping developments in the United States, Middle East, and India.

As the Co-Founder and Chief Financial Officer of Send Me A Pro, Muhssin has played a pivotal role in revolutionizing the online marketplace by seamlessly connecting users with local home service professionals. His entrepreneurial spirit has also been instrumental in the founding and leadership of Send Me A Trainer, another innovative online marketplace that brings fitness professionals and clients together in their local areas. Additionally, as the Co-Founder and CFO of Bounce Fitness, a thriving fitness and wellness company based in Washington D.C., Muhssin’s vision and leadership continue to drive success. Moreover, his profound impact extends beyond these ventures, as he has also made significant contributions to the franchising industry, leaving an indelible mark on its evolution and growth.

Before embarking on his entrepreneurial journey, Muhssin held a pivotal role at QInvest, where he spearheaded the Private Equity Investment initiative. His strategic acumen and execution prowess led to the successful implementation of numerous investments, and his invaluable insights as a Board of Director member greatly impacted multiple portfolio companies.

Prior to his time at QInvest, Muhssin’s career flourished at Istithmar World Capital, Dubai World’s investment arm. He also honed his skills at Houlihan Lokey Howard & Zukin, specializing in middle-market transactions within their Investment Banking practice.

Muhssin’s impressive academic background includes a Bachelor of Science in Commerce with Distinctions in Finance and Accounting from the prestigious McIntire School of Commerce at the University of Virginia. Building upon this foundation, he furthered his education at the Kellogg School of Management at Northwestern University, earning an MBA with a specialization in Finance and Entrepreneurship.

Muhssin’s journey is a testament to his unwavering dedication, entrepreneurial spirit, and financial prowess, which continue to shape the landscape of entrepreneurship and private equity in a global context.